Many pet care-givers are convinced that Veterinarians are highly trained to dispense nutritional advice. Their beliefs are so strong that they never second guess it. Cats owners opinion of Vets is so engrained that they never even think that this belief could be wrong. Other pet owners place their pets’ nutritional needs in the hands of uncaring commercial pet food companies. Why? Because pet food companies produce “Bank account swelling ads” that tell consumers, like you and others, that their food is wholesome, nutritional, 100% natural and complete. The ads suggest that your pet could look and feel equally as good as the pet/pets that appear in their commercials. Cat owners mistakenly believe that the commercial pet food companies care as much about our cats as we do. So we buy their products.