I’ll bet you are familiar with the Wing Little Giant ladder. I am just as certain that you don’t know how the founder of the company - who had departed - came back when the company was facing certain demise, deeply in debt, and made a personal promise to all their creditors that all their bills would be paid. That is integrity - and it seems to be in very limited quantities in the business world today. If you want an example of integrity at work in the business world, think about the example of the Wing company, and it’s founder.

If you are trying to increase customer awareness of your camping hammocks website, you can take advantage of the fact that there are dozens of websites all over the Internet which contain directory listings of various companies which give away freebies. For example, you could purchase some cheap outdoor flashlights and place a listing on the freebie directory sites to give them away - the person would, of course, have to go to your website in order to register for the gift, so in the process you will be building customer awareness of your site.

In my business we hire a lot of transient help - here today and gone tomorrow. That’s OK, because these jobs are easy to learn, and frequent turnover helps us to keep labor costs down. But I have learned, through bitter experience, that I need to do a drug test as well as a criminal records check for all applicants. I can’t tell you how many times this background checking has uncovered a problem in a person’s background. I would advise all business owners: in today’s world, make SURE that you check the backgrounds of all job applicants.

Think with me for just a moment: why is it that a shopping mall is so popular? I think the big reason is that they are a great convenience. They allow you to purchase many different types of items without traveling from location to location to each store. They are all gathered together under one roof. The fact is that people want to save time. So why don’t you take that approach with your website? Try to make it both convenient and all-encompassing in its scope. Don’t give your site visitors any reason to go elsewhere. Give them lots of buying choices, across many different product lines - like a shopping mall.

If you are responsible for the purchase of PC’s for your business enterprise, you may be surprised at this recommendation: try to get a discount, not on the hardware, but the software. Why? Because the real measure of a PC’s power is it’s usefulness. And what makes PC’s useful is the software that runs on them. Take a super-powerful laptop computer, strip it of it’s software, and what do you have? A big, expensive box, that’s all. So, examine very carefully the software for that computer you are about to buy - will it really do the job?